EU launches three-year organic wine campaign in Italy, France and Germany

A new EU co-funded campaign will promote organic wines from Abruzzo and Bordeaux across Germany, France and Italy from 2026 to 2029. The project aims to boost recognition of the EU organic logo and explain the certification system behind organic wine labels.

Why it matters: - EU-thentic Organic Wines is designed to make the EU organic logo more recognizable to buyers, trade professionals and media. - The campaign could help organic wine producers strengthen their position in three major European markets. - The project ties product promotion to the broader rules, controls and certifications behind EU organic standards.

What happened: - The Consorzio Tutela Vini d’Abruzzo and the ODG of Premières Côtes de Bordeaux and Cadillac launched EU-thentic Organic Wines. - The three-year campaign runs from 2026 to 2029 in Germany, France and Italy. - The project is cofinanced by the European Union under Regulation (EU) No. 1144/2014. - The effort focuses on promoting European organic wines and the EU organic logo, known as the Euro-leaf.

The details: - The campaign targets wine-sector operators, industry professionals, media and consumers. - EU-thentic Organic Wines aims to increase recognition of the EU organic logo and explain the guarantees it represents. - The program includes participation in three major wine trade fairs: Wine Paris, ProWein and Vinitaly. - The campaign also includes masterclasses for professionals and study trips to production مناطق to support direct tasting and site visits. - Communication activities, press initiatives and digital content will support the in-person events. - The project will highlight the denominations, territories and production heritage represented by the two partners. - The Consorzio Tutela Vini d’Abruzzo was established in 2002 and protects, promotes and enhances major Abruzzo wine denominations. - The ODG of Premières Côtes de Bordeaux and Cadillac represents producers in one of Bordeaux’s historic wine-growing areas. - The campaign is meant to connect organic wines from Abruzzo and Bordeaux through a shared European system of organic production and certification. - More information is available on the project website.

Between the lines: - The campaign treats organic certification as more than an label claim; it is positioning certification as a story about compliance, traceability and trust. - By pairing an Italian region with a French Bordeaux territory, the project leans on regional identity while reinforcing a common EU standard. - Alessandro Nicodemi, president of the Consorzio Tutela Vini d’Abruzzo, said the project gives the group a way to present wine as both a territorial expression and a certified quality model.

What's next: - The campaign will roll out activities across the three target countries through 2029. - Organizers will continue using trade fairs, educational sessions, media work and digital outreach to build familiarity with EU organic wine certification. - The project will keep focusing on making the EU organic logo easier for consumers to understand at the point of purchase.

The bottom line: - EU-thentic Organic Wines is a cross-border push to turn the EU organic label into a clearer signal of quality, not just a mark on the bottle.